In Lean, Lean and More Lean Kevin Meyer bemoans the apparent trend in manufacturing companies to adopt “lean” as a fashion item:
“It may just be me, but it appears that the number of companies citing lean manufacturing in their financial reports, news releases, and general news articles has been increasing. Of course many of them really have no idea what lean is really about, or perhaps they only understand the waste reduction pillar without even knowing about respect for people. Lean is apparently becoming a requirement, or even an analogy, for success.” — Kevin Meyer
Substitute the word “agile” where Kevin uses “lean” and his whole article (indeed the whole Superfactory blog) becomes a commentary on the current state of the software industry too.