selling agile

The more I think about it, the more convinced I become that selling agile at all is a mistake. Certainly as a coach/manager, what interests me most is the ‘process’ side of things, and agile is always an interesting and rewarding approach for both me and (I hope) the software team. But what interests my bosses is more often the business value delivered to the user base.

I’ve never been someone who believed that it works to simply plonk a methodology onto a team straight from a book. Every team is different, and every business is different; enforcing conformance to some pre-determined monolith is likely to bring out as many minuses as plusses. And I believe that’s true of the agile methods just as much as it is of the heavyweight ones. What’s more, the successes I’ve been associated with have all been due entirely to having the team grow their own processes – gradually, incrementally making the changes required by the current situation. Only when the current way of working is shown to fall short in some respect does the team call a review and work out a different approach. There is never any change simply for the sake of it.

Of course the agile movement directs and informs my thinking, and hence my coaching and management styles. And all of the teams I’ve coached have become increasingly agile over time, without any of them ever consciously adopting a ‘book’ method. The stakeholders get to learn that iterative and incremental delivery is better for everyone, that feedback loops must be short, that quality helps the team go faster, etc etc. But most will never hear the words ‘agile’, ‘SCRUM’ or ‘extreme’.

In the future though, I do expect I’ll be using the word ‘lean’ a lot…

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